Clients often focus on the immediate need—“immediate” being the operative word. We understand urgency all too well—but there is proven value in big picture thinking vs. knee-jerk solutions. Such was the case with Advantage Webstore, a Moveable Online Company, who approached us about a brochure their sales team required to promote their unique ecommerce service and product. Bottom line, they had an incredibly innovative product but no distinguishable brand, no defined marketing story and no tools to help sell people on the benefits they had to offer.
In a time crunch, we helped them better articulate the value proposition through the process of creating the brochure. We developed a brand identity, complementary imagery, and the style, tone and manner of messaging that would serve as a benchmark going forward for the website, videos and other material they intended to produce. The core content developed for the sales brochure was then amortized into various other pieces. We later partnered with their team to design a web sitemap, wireframes and templates for their in-house programmers to work with.
THE INSIDE STORY: With the website becoming the primary marketing tool for many businesses, many of our clients are opting for a compelling, kinetic online video to create a virtual experience for potential clients. It was the right medium for Advantage Webstore to capture the excitement of their business opportunity as well as the energy and expertise of the people behind it. By consolidating the planning, writing and filming, economies were realized for each of the three videos produced: 1) Benefits; 2) Ecommerce Directives; and 3) Client Testimonial.
