Archive for 2012

Inside Out

Should we contract a design firm to help us with our branding and communications? Or, would it be less expensive to set up an in-house creative department to help our corporate, sales and marketing teams?

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Choose the Right Design Partner

There should be more to choosing a branding partner than simply looking over a number of portfolios to see which design style you like best. If you make a mistake based on a “love-at-first-sight” approach, the negative impact on your resources, customers and other stakeholders has the potential to be enormous.

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S-Vox for VisionTV

S-Vox is an ideal example of strong brand management when the design partner (Riordon in this case!) is brought in to contribute right from the early thinking through to launch and beyond.

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