For those in the culinary arts, one of the competitive advantages these days is the ability to “one-up” the competition with the presentation of their creations. Taste and quality are no longer the only differentiators, now everything else around that matters too. It makes sense then, to extend the idea of presentation to all that embellishes the experience of eating out.
It’s said that word of mouth is the best form of advertising, and so it goes in our partnership with Encore. Coming to us through the recommendation of a mutual colleague, Encore was already in full stride, having locked up major pitch meetings with two Fortune 500 companies.
Today’s entrepreneurs, raised in a culture cultivated in brand awareness, have a good understanding of the important role branding plays in the successful positioning of their enterprise on the global stage. But they may not be aware of how to get from business concept to brand creative.
We had the honour of creating the imagery, Call for Entries brochure, awards book and exhibition display graphics for the 2008 design awards program sponsored by RGD (Registered Graphic Designers of Ontario). It’s always a little intimidating being approached by such a prestigious association with very high expectations, but we welcomed the opportunity.