Through an arduous selection process in which 59 contenders from across the U.S. were narrowed to 16 and then one, Riordon Design was chosen to design this “Grammy” of the American country music industry. Although the scope of the project was focused on the award, we identified a need to address the broader issue of the Academy of Country Music brand. As a result of our efforts, the new award has come to serve as the anchor for the organization’s overall identity. In designing the award, we partnered with R.S. Owens in Chicago, the company that produces the Oscar, Emmy and MTV Awards. The statuette, bearing the curves of a stylized cowboy hat, stands a graspable 12.5” high, weighs 5 lbs. and is finished in a sleek and modern satin silver.
- Brand Identity
- Award Design
- Art Direction
The new award design captures the spirit of country music and honors the artists who bring such heart and soul to their work. Riordon Design really came through for us.– DICK CLARK, FORMER SENIOR VP PRODUCTIONS & PROGRAMMING, DICK CLARK PRODUCTIONS INC.