All businesses try to differentiate themselves from their competition in order to attract new business. Riordon included. No matter the category – Design, Finance, Entertainment, Technology, Pharmaceutical, we all try to promote our value proposition and why we should be chosen over another to do business with. “Why Us?” In this attempt to do the same “but different”, we tend to rehash and rewrap “done to death” approaches and messages, so after all is said – not so different.
Today’s entrepreneurs, raised in a culture cultivated in brand awareness, have a good understanding of the important role branding plays in the successful positioning of their enterprise on the global stage. But they may not be aware of how to get from business concept to brand creative.