D’Angelo & Sons sets the bar when it comes to marketing and promotion. A strong family business that was built with, and continues to grow with, pride in service, quality and craftsmanship.
We were approached by D’Angelo & Sons, ranked in the top 3% in North America for roofing companies, after being recommended by another one of our longstanding clients. They were expanding their reach into the Toronto area market and had some bold ideas about how to push their marketing efforts – beyond what one would expect from a roofing company.
We embarked, as we usually do, by performing an audit on their brand and looking at all current material and messaging. Given the amount of equity they had in their brand identity and investment in all of their branded trucks and trailers, we decided on a slight refresh on the parts that needed improving. The one main communication piece that was missing was a tagline. D’Angelo & Sons had a great value proposition, process and reputation – but weren’t communicating it effectively. We developed the tagline Our Reputation Is Your Guarantee. It speaks to their longevity, trust and quality workmanship. From there we co-wrote and designed a proposal brochure for prospective customers, revamped their local advertisements, did a photoshoot with all employees, and created a corporate video.
The crescendo of these efforts was their corporate video – taking the viewer through a “day in the life” scenario and focusing on their award-winning process. We hired voice talent to tell the story over the footage and convey their approach, quality and value proposition. From there, we broke the main video out into two smaller 30-second spots and three testimonial videos.