Sink Your Teeth Into This

/ RECENT WORK

Trevor Laingchild, founder of Yorkville/Burlington Dental Studios, is one of a select few technicians in the world to become an accredited member of the American Academy of Cosmetic Dentistry. His esteemed profile required that Dental Studios’ brand be aligned to the sophistication of their value proposition.

Trevor Laingchild, founder of Yorkville/Burlington Dental Studios, is one of a select few technicians in the world to become an accredited member of the American Academy of Cosmetic Dentistry. His esteemed profile required that Dental Studios’ brand be aligned to the sophistication of their value proposition.

Riordon developed an organic identity that features a butterfly, symbolizing the transformative effect that Dental Studios has on their clients’ sense of personal beauty and esteem. The icon is complemented with an elegant, modern and understated typeface. A new tagline, “The Art of Cosmetic Technology”, was developed to partner the beauty of Dental Studios’ craft with the science behind it, aptly highlighting their distinction in the industry.

We then created a brochure complete with fresh brand messaging, which acted as the first expression of the new brand, establishing their position in the market. Working with a copywriter and Trevor himself, we developed a clear and concise voice within the brochure to communicate the value and history of his business. A full stationery suite followed to complement the new design direction.

“Nothing you wear is more important than your smile.” – Connie Stevens

905.339.0750
info@riordondesign.com

1400 Cornwall Road, Suite 4A
Oakville, ON L6J 7W5

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