Welcome to CultureCue, a gathering place for all things Design + Business
This is one of the essential steps in differentiating your value creation opportunity in the world of commerce. A brand identity can't express everything about an enterprise, but it should communicate something of the core essence.
Today’s entrepreneurs, raised in a culture cultivated in brand awareness, have a good understanding of the important role branding plays in the successful positioning of their enterprise on the global stage. But they may not be aware of how to get from business concept to brand creative.
We had the wonderful and challenging opportunity to work with the Canadian Opera Company from 2001 though 2005. Richard Bradshaw "conducted" and pioneered much of the company's vision over this time, as we helped shape their brand positioning and marketing through the four seasons leading up to the opening of the new opera house in Toronto.
Buying ideas and creative outcomes can be stressful. Like anything of custom construction—purchasing the unseen puts even greater need for confidence in the craftsperson.
We had the honour of creating the imagery, Call for Entries brochure, awards book and exhibition display graphics for the 2008 design awards program sponsored by RGD (The Registered Graphic Designers of Ontario). Always a little intimidating being approached by such a prestigious association with very high expectations, but we welcomed the opportunity.
Should we contract a design firm to help us with our branding and communications? Or, would it be less expensive to set up an in-house creative department to help our corporate, sales and marketing teams?
THIS IS PAGE 2 OF 3