Making Your Mark

 

This is one of the essential steps in differentiating your value creation opportunity in the world of commerce. A brand identity can't express everything about an enterprise, but it should communicate something of the core essence.

Presented here are some examples of our clients’ corporate expressions:


 

BLINK


When Blink, a regional Hydro provider, approached us to create a name and identity for their own best-in-class fibre optics carrier network, speed and efficiency were defined as being key competitive advantages. The catchiness of the name, coupled with a logo that reflects the brand’s friendly, dynamic service, continues to expand public recognition for the company.

SCOPE OF WORK:
Brand Identity.

 

 

 

 

ADLIB


Adlib is the leading expert in Enterprise Content Transformation. The company enables the world's largest organizations by improving the efficiency, quality and control of business processes with content-to-PDF transformation solutions to optimize productivity, mitigate risk and reduce costs. We have worked with Adlib to develop a brand platform built around the tagline we created for them: “Think Efficiency”.

SCOPE OF WORK:
Brand platform, Branding, Stationery system, Software UI, Brand launch video and brochure, Trade show banners, Exterior and interior signage.

 

 

 

 

INNERMEDICA


Dr. Jason Lee is a naturopathic doctor, biological medicine instructor, certified iridologist and registered holistic allergist. He is the founder and clinical director for InnerMedica Health Group.

SCOPE OF WORK:
Naming, Branding, Stationery system, Signage.

 

 

 

 

S-VOX


This registered charity has its roots in the broadcast industry, specifically operating Vision TV – Canada’s Faith and Multicultural Television Network. The "S" is for "spiritual" and married with "vox" implies "the spiritual voice of the people".

SCOPE OF WORK:
Branding, Stationery system, Interior office space design, Signage and Website.

 

 

 

 

IPICO


When Ipico in South Africa was acquired by a North American company, its regional business of engineering Radio-frequency Identification (RFID) applications suddenly expanded to a global platform. Together, with Ipico’s marketing team, we developed a strong brand platform for diverse audiences and led the rollout for market positioning material and messaging.

SCOPE OF WORK:
Branding, Stationery system, Style guide, Presentation folders, Product sheets, Website.

 

 

 

 

THE MEETING HOUSE


"A church for people who aren't into church". A great tagline to describe what one might encounter at The Meeting House (they came up with it, BTW). As simple as the identity is, it represents the essence of what Canada's largest, multi-location congregation is about—meeting together, good discussion, connecting.

SCOPE OF WORK:
Brand Identity.

 

 

 

 

MERCER & PRINCE


A new home, garden and lifestyle shop carrying all things decorum. Mercer & Prince has had a longstanding reputation as a purchaser, providing unique products as a wholesaler to retailer. They're now venturing into their own retail boutique to distribute more select lines directly to the public. They wanted a very hip New York appeal. It doesn't get more NY than this nomenclature.

SCOPE OF WORK:
Branding, Retail bags, Product tags, Business card.

 

 

 

 

RATTLE & STROLL


This new retailer for all things upscale baby has just launched its second location in the greater Toronto area—a sign of growing success. The merchandising and store ambience has a very chic urban feel and carries a line of very exclusive baby hardware, from toys to furniture.

SCOPE OF WORK:
Branding, Product tags, Business card.

 

 

 

 

THE DIRT BAG


The earth-friendly garbage bag is made from 100% recycled plastic and is guaranteed 100% oxo-biodegradable within five years. Created by Bio 90 and distributed in North American exclusively by the company.

SCOPE OF WORK:
Naming, Branding, Packaging and tradeshow exhibit.

 

 

 

 

 

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